65ba5ba66cd338001d36af11 Basf Logo We Create Chemistry

BASF Automotive Refinish

26701 Telegraph Road , MI 48033
Southfield, MI 48033
(248) 827-4670
Visit Company Website
[email protected]

News

BASF
BASF is partnering with TechForce Foundation to present the Techs for Tomorrow initiative at the SEMA Show. As part of this year’s program, five outstanding students will participate in the Techs for Tomorrow SEMA Experience — an immersive opportunity to engage directly with industry leaders and innovators.
BASF Coatings will hold educational sessions on profitability, sponsor the ADAS Feature Booth, and partner with Techforce Foundation for Techs for Tomorrow.
Oct. 30, 2025
BASF
The new Tesseract Blue color is unique to the EMEA region as part of BASF's new 'Driving the Proxy' collection.
The new collection includes three regional colors for EMEA, Asia-Pacific, and the Americas that reflect the cultural and technological shifts unique to each region.
Oct. 16, 2025
Coatings for this full aluminum car body include BASF Oxsilan thin film pretreatment, CathoGuard 800 e-coat, waterborne primer, waterborne basecoat, and a two-component clear coat.
Funds managed by Carlyle — a previous investor in Axalta — and the Qatar Investment Authority will receive a 60% equity stake in the transaction, expected to close Q2 2026.
Oct. 10, 2025
basf_we_create_chemistry
Among potential buyers are Sherwin-Williams and former Axalta owner Carlyle Group, which are considering a joint bid.
June 2, 2025
BASF Coatings
BASF Coatings presented the 2025 Jobber of the Year award to representatives from Auto Body Supplies and Paint. From left: ABSAP Regional Business Manager Matt Dennison, ABSAP General Manager Rick Hutchinson, ABSAP Vice President Laura Koss, ABSAP Business Development Manager Dave Koss, ABSAP Operations Manager Jeff Ryalls, BASF U.S. Sales Director Tim Shrewsburg, BASF Zone Manager Caroline Cooper, and Joel Johnson, vice president, Automotive Refinish Coatings at BASF.
As it closes in on its 50th anniversary, ABSAP received the honor from BASF Coatings at a ceremony in Clearwater, Florida. It reflects its dedication and commitment to excellence...
May 29, 2025
Glasurit
glasurit_biomass_balance_mixing_clears_some_image_
Glasurit’s new 100 Line Eco Balance mixing clears can reduce CO2 by up to 50% by using up to 100% renewables in the manufacturing process.
May 13, 2025
BASF
In its cloud-based platform Refinity, BASF Coatings consolidates a comprehensive suite of digital business tools for the automotive refinish industry.
ImagePlus and ScanR spectrophotometer offers body shops faster, more accurate color identification and matching.
April 16, 2025
The scarlet Macaw, Rudi, is celebrating 100 years as Glasurit's mascot.
The Scarlet Macaw, the face of the brand since 1925, celebrates 100 years of paint quality and innovation.
March 25, 2025
BASF
HOLDING SWAY
BASF’s annual color trends research informs the development of surface, texture, and color positions.
Oct. 21, 2024
AdobeStock
Collision repair instructor and student
Five students will win a $2,500 scholarship and the opportunity to attend the SEMA Show.
Aug. 31, 2023

Articles

153276356 © Ilshat Bikmiev | Dreamstime.com
Painter Spraying Blue Hood
Learn how to identify and address missed operations, properly track paint material usage, and organize purchases into correct accounting buckets to improve profitability and reduce...
Oct. 27, 2025
File photo/Courtesy of I-CAR
A blueprint is so named because it's intended to include all parts and procedures needed to repair the vehicle. After all, you wouldn't construct a building with a blueprint showing only half of the rooms, would you?
The repair plan keeps repairs moving through the shop, ensures all technicians are working, and eliminates bottlenecks.
Sept. 29, 2025
AdobeStock_141386754
Trash receptacle
All disposal expenses incurred during a collision repair are directly linked to the insurance claim and are reimbursable.
Dec. 11, 2023
AdobeStock_380566761
Technician with scan tool tablet
Collision centers will need to change the way they operate as they focus on the OEM-certified business model and move away from the insurance direct repair program (DRP) model...
Oct. 6, 2023
Courtesy of 3M
Block-sanding a panel
This refinish operation is required to restore a repaired panel to a new undamaged condition. Documentation and education are key to overcome any contention with third party payers...
Aug. 8, 2023
AdobeStock
Young automotive painter
Finding employees is not an easy feat, and the strategies of yesterday will not work today.
July 7, 2023
AdobeStock
Exploded diagram parts car
Review your ordering processes to bring some stability to your parts program.
June 1, 2023
Estimator writing damage estimate
Spend some time on your estimating system’s P-pages to make your damage appraisals more informative and profitable.
April 4, 2023
dreamstime
There are several critical steps that must be performed before any disassembly to identify damage not visible at first glance.
Removing parts and looking at a vehicle will not let you see everything that is wrong with the vehicle after a collision. There are several critical steps that must be performed...
Feb. 23, 2023
Courtesy of Hunter Engineering Co.
The complexity of today’s vehicles is changing rapidly, and the days of assigning a repair to your “A” tech who would handle the complete repair are gone.
Technicians need more knowledge for ADAS than for typical mechanical repairs.
Feb. 1, 2023

Request More Information From BASF Automotive Refinish

By clicking above, I agree to Endeavor Business Media's Terms of Service and consent to receive promotional communications from Endeavor, its affiliates, and partners per its Privacy Notice. I also understand my personal information will be shared with the sponsor of this content, who may contact me about their offerings per their privacy policy. I can unsubscribe anytime.

Additional content from BASF Automotive Refinish

© Amnat Jomjun | Dreamstime.com
Paint supplies/paint materials include paint, clearcoat, and the tapes, gap-filling materials, masking paper, sandpaper, cleaners, thinners, and additives used during the refinish process.
Understanding the difference between liquid products and materials is the first step to profitability.
Dec. 5, 2022
From 241004984 © Megaflopp | Dreamstime.com
Dreamstime L 241004984
When documenting damage, just ask better. Think like a news reporter and offer the 'who, what, why, where, and how.'
Sept. 28, 2022
Dreamstime_m_11296459
Man With Paper Pointing At Computer Screen Dreamstime M 112964592 (1)
Although paint colors are now well beyond basic black, paint materials are still multiplied based on estimated paint hours, as they were for single-stage colors. Billing your ...
Aug. 26, 2022
Jay Sicht
Unveiled at the SEMA Show Nov. 1, Rebel Berry Purple was the winning color for Iron Maven. The custom hue is described as 'a modern interpretation of several purple tones available on heritage Volvo products throughout the years.'
The project, called Iron Maven, is a 1961 Volvo PV544 retrofitted with the 415-horsepower powertrain and hundreds of other systems, parts, and components from a 2021 Volvo S60...
Aug. 12, 2022
Walking the customer through the repair process helps them understand why an eight-hour repair won’t be ready by five o’clock.
June 29, 2022
Bpc Banner
Young talented painters from North America, Europe, and Asia will compete for the exclusive R-M Best Painter Award.
May 12, 2022
Photo 151009045 © Alphaspirit | Dreamstime.com
Dreamstime M 151009045
It takes strategic planning to determine which DRP to move away from and which OEM certification to pursue
May 2, 2022
Delphi Technologies
Before you begin repairing EVs, you will need some very specific equipment, including a high-voltage lift table.
Repairing an EV isn’t for everyone, especially those who are not equipped and trained properly
March 28, 2022
Photo 170403665 © Gargantiopa | Dreamstime.com
Dreamstime M 170403665
Sales per RO, sources of work, severity breakdown, touch time, and paint hours per RO will show you where to focus improvement efforts and how to bring sustainability to your ...
March 1, 2022
Photo 112964592 © ​Mooshny | Dreamstime.com
Dreamstime M 112964592
Make changes to your business that remove frustration will allow you to create sustainability and feel more successful
Jan. 25, 2022
Tech Damage Analysis
With new vehicle designs and technology taking hold, validating whether or not a vehicle can or should be repaired isn’t as easy as it used to be.
Nov. 30, 2021