BASF and TechForce Take Techs for Tomorrow to SEMA

Five top collision repair students enjoyed an immersive week at the SEMA Show, gaining industry insights, networking opportunities, and scholarships, thanks to BASF and TechForce Foundation’s Techs for Tomorrow program.
Nov. 14, 2025
3 min read

Five outstanding collision repair students enjoyed an immersive week at the SEMA Show as part of the Techs for Tomorrow SEMA Experience from BASF Coatings and TechForce Foundation.

The five winners are Alexis Beckler from Hawkeye Community College, Rafael Luna from Collin College, Isabella Roll from North Dakota State College of Science, Gavin Shoun from Lincoln Tech, and William Tindall from McPherson College. BASF and TechForce held a luncheon on Tuesday, Nov. 4, to honor the students and kick off their SEMA week.

“We put a lot of heart and passion into making this possible for each of our students,” said Tina Nelles, marketing services manager at BASF. “It’s more than just a program to us; it’s a vision and investing in the next generation of our leadership for the collision repair industry.”

Zane Clark, director of technician relations at TechForce, spoke about how technicians are wired and see the world differently. He said the selected students stood out for their passion for hands-on work and dedication to quality repairs.

“Those things are going to carry you through and that’s a unique skill that you have,” Clark said. “Education at its best should be that foundation that shapes and molds you into who you want to become.”

Dara Goroff, vice president of Planning & Industry Talent Programming at I-CAR, finds inspiration in seeing young, aspiring, passionate techs excel and push the industry forward.

“Nothing inspires me more than to see successful students who are passionate, who want to carry on legacies,” she said. “It’s because you’ve invested in yourselves and you’ve made some really smart decisions…Choosing a career where you have these amazing educators who believe in you and invest in you helps you to become the person that you are intended to be in this world.”

The five students spent the rest of the week meeting industry leaders and partners, visiting booths, and meeting with custom builders. Brandon Eckenrode, executive director of the Collision Repair Education Foundation, emphasized the importance for students to go a live shop to see it in action, which all five winners have done. He encouraged them to go out on the show floor and make connections with shop owners and industry professionals who can be a future resource or employer that can help welcome them into the industry.

“We hear, from the foundation side, of how many students don’t go to a live working shop. That’s important so you can see and ask questions,” he said. “When you go out on the SEMA Show floor, I can’t stress enough the idea of networking. If you’ve ever heard the phrase ‘it’s not what you know, it’s who you know,’ so start building those relationships now; get as many business cards as you can.”

Nelles, John Shoemaker, and Phil Knapp, all of BASF, helped mentor the winning students during the SEMA Show, offering guidance, sharing expertise, and helping them navigate the evolving landscape of automotive repair and refinishing. Each student also received a $2,500 scholarship.

About the Author

Peter Spotts

Associate Editor

Peter Spotts is the associate editor of FenderBender and ABRN. He brings six years of experience working in the newspaper industry and four years editing in Tech. He has a bachelor's degree in journalism from Western New England University with a minor in integrated marketing communications and an MBA. A sci-fi/fantasy fan, his current 2010 Honda Civic is nicknamed Eskel, after the character from the Witcher book series, for the scratch marks on its hood.

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