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Dec. 26, 2017: This Week's Best Business-Building Articles

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Dec. 26, 2017—To better assist shop owners with their production management, marketing tactics and leadership styles, FenderBender has compiled a short list of essential business-building material from some of its favorite sources.

How to Use Facebook Ad Rules to Optimize Your Ad Campaigns — Social Media Examiner

Do you manage Facebook ad campaigns? Wondering how to automate tasks such as raising or lowering bids or pausing underperforming ads? In this article, you’ll discover how to set up automated rules for your Facebook advertising campaigns.

Get More Referrals With This 4-Step Formal Referral PlanEntrepreneur

A formalized referral strategy is simply a structured, "locked down" process with the express purpose of deepening relationships and producing referrals. Here are some of the components of a super-effective, easy-to-implement formalized referral strategy.

How To Organize Your Day To Set Yourself Up For Success — Fast Company

“Not everyone can multitask, and most of us who do probably shouldn’t,” says Felice Cohen, organizer and author of 90 Lessons for Living Large in 90 Square Feet (or More). Rather, the answer is to do what you do smarter. And here’s how.

12 Ways to Save on Electricity During the Holiday SeasonSmall Business Trends

With office parties to organize and gifts to send out to employees, clients and customers, things can get hectic for businesses during the holidays, as well as expensive. With a little bit of effort and know-how, one expense businesses can cut down and make savings on is electricity.

If you are interested in reducing this unavoidable business expense during the holiday season, take a look at the following ways to save on electricity during this busy time of year.

How To Build Deeply Connected Teams — Forbes

Teamwork remains all the rage for many organizations. But achieving the highest levels of teamwork when complex work demands the most significant degrees of collaboration, can be elusive for leaders pursuing it. 

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