The CollisionCast Network from FenderBender offers five tracks each month that explore the industry's biggest trends, most pressing topics and the leadership and business management tips and strategies you need to thrive.
Collision repair marketing expert Megan Williams discusses how shops can learn more about their audience—both who they are and what they drive—and then use that information for more effective marketing.
Dustin Caldwell, owner of Old Dominion Collision, discusses the decision behind his business becoming a Tesla Approved Body Shop, as well as the investment and how Tesla's certification program differs from others.
Kurtis Barks, owner of Complete Auto Body and Repair, a winner of a FenderBender 2021 Best Workplaces award, discusses how his employees supported each other as his shops pivoted to make it through the COVID-19 pandemic.
Alex Kuang, owner of Redwood City Auto Body in Redwood City, Calif., details how his I-CAR Gold status shop got started calibrating advanced driver-assistance systems, the investments needed, and why he decided to take the plunge.
Collision repair shop marketing expert Megan Williams breaks down geofencing, a marketing tactic that allows you to target potential customers after they enter places like insurance offices, or even other body shops.
Roxi Bahar Hewertson is a consultant, business expert and author of books like "Hire Right, Fire Right: A Leader’s Guide to Finding and Keeping Your Best People." She spoke about how to set up employees for success at the hire, as well as how operators and managers can be thorough and respectful when it's time to let somebody go.
Tiffany Menefee, president of Pronto Body Shop in El Paso, Texas, talks with FenderBender about her latest column regarding rental reimbursement from insurance agencies, and how shops can help their insurance adjuster help them.
In this episode of marketing expert Megan Williams' monthly podcast, she breaks down some of the dos and don'ts of altering your marketing plan. From trackable ads to when it's time for a clean break from a poor reputation, Williams offers actionable advice on switching up your shop's marketing.
In this episode of marketing expert Megan Williams' monthly podcast, she breaks down how to create a yearly marketing plan for collision repair shops. From knowing your market and competition, to how your budget will play into the plan, roll into the New Year ready to market your business.
Sheryl Driggers, co-owner of Universal Collision spoke to FenderBender about how her technicians are staying up to date on training and how her shop has managed to add an all-new tech position during this whirlwind of a year.
This is Pt. 2 of MSO owner Kevin Rains talking about how he hired his chief operating officer, Keith Foster. Rains discusses his thought process in selecting Foster, the arrangements they've made to forge a working relationship, why it's worked so far, and more, including general information about his growing multi-shop operation.
This is Pt. 1 of MSO owner Kevin Rains talking about how he hired his chief operating officer, Keith Foster. Rains discusses his thought process in selecting Foster, the arrangements they've made to forge a working relationship, why it's worked so far, and more. Pt. 2 will be on next week's CollisionCast.