BASF VisionPLUS Performance Groups Approved for I-CAR Platinum Credit

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June 6, 2017—BASF’s VisionPLUS Performance Group program is now I-CAR–approved. In 2017, each Performance Group member will receive seven I-CAR Platinum points for meetings they attend, helping them maintain I-CAR Platinum status each year.

“Our Performance Group community is growing and getting stronger each year,” said Craig Seelinger, BASF VisionPLUS program manager. “We continuously strive to develop the best-performing and most profitable collision shops in the country, and this first-in-the-industry approval from I-CAR demonstrates the value these meetings bring to BASF customers.”

2016 was a strong year for both growth and profitably across the board for Performance Groups. Members meet several times a year to discuss current industry issues, best-practices, profit improvement and insurance relations.

“BASF has been an invaluable partner of ours for more than 10 years,” said Jason Bartanen, I-CAR director of industry technical relations. “The BASF Refinish Performance Groups strengthens this commitment and emphasizes the need for continuous business process improvement. We’re excited to reach BASF students in a new way, and are happy to support and expand the I-CAR BASF management training.”

BASF VisionPLUS University classes were I-CAR certified last year. Certifying the Performance Group meetings was the next evolutionary step and provides deeper insights into the shops’ business practices.


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