Microsoft Launches Autonomous Driving Program for Startups
September 12, 2019—Microsoft has expanded into the automotive industry and has announced a new program to help driving car manufacturers with self-driving cars, reports Windows Central.
The strategy now highlights core principles that govern Microsoft’s decisions related to vehicles with three key principles. These include:
- Partnering across the industry
- Data should be owned by the customer, as the company says they do no monetize customers’ data
- Supporting automotive companies as they enhance their unique brand experiences to expand their relationships with their customers
Ultimately, Microsoft plans to partner with manufacturers to create a unique car experience in future self-driving vehicles.