Report: Many Drivers Disabling ADAS Alarms

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Aug. 27, 2019—Some alerts on advanced-driver assistance systems (ADAS) are so annoying or bothersome that many drivers disable the systems and may try to avoid them on future vehicle purchases, according to the J.D. Power 2019 U.S. Tech Experience Index (TXI) Study.

According to the report, the alerts can confuse and frustrate drivers. An example of this is lane-keeping and centering systems. On average, 23 percent of customers with these systems complain that the alerts are annoying or bothersome. This ranges from just 8 percent for one domestic brand to more than 30 percent for two import brands.

For these owners, 61 percent sometimes disable the system, compared with just 21 percent of those that don't consider the alerts annoying or bothersome. Owners wanting the feature on their next vehicle ranges from 63 percent for those that consider the alerts annoying or bothersome to 91 percent for those who do not.

Overall satisfaction with new-vehicle technology ranges widely across the vehicles in the study. The best-performing vehicle in the study is the Kia Stinger, scoring 834 (on a 1,000-point scale). The overall average is 781, with the lowest-scoring model achieving just 709.

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