Feb. 26, 2018: This Week's Best Business-Building Articles

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Feb. 26, 2018—To better assist shop owners with their production management, marketing tactics and leadership styles, FenderBender has compiled a short list of essential business-building material from some of its favorite sources.


How to Stop Your Business from Becoming Stagnant — Creative Boom

If you take your finger off the pulse even for just a moment, you risk becoming stagnant. To avoid this happening, you need to kickstart that energy and passion that made you successful in the first place. Here are a few pointers to help you stay ahead of the curve.


How Small Businesses React to Social Media Updates — Social Barrel

These social media updates hit small businesses the most. An update can render their marketing strategy useless in a few days. And they have a limited budget and a small margin for error to react. As a small business owner, you must know what it means, how it affects your overall strategy, and why you have to adapt moving forward.


The Parts of Customer Service That Should Never Be Automated — Harvard Business Review

Humans are inherently social creatures who get emotional value from seeing and interacting with one another. Research shows that taking away the opportunity for this kind of connection can undermine service performance.


Leadership Is Not The Same As Telling Other People What To Do — Forbes

Marcelino Elosua left his job as CEO of Spanish olive oil producer Carbonell to set up LID Publishing in 1993. Now celebrating its 25th anniversary, the business book publisher has produced titles with over 2,500 authors and employs 75 staff in seven different countries. Here Elosua shares his thoughts on the past, present and future of leadership.

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