American Auto Body went from a '90s marketing platform to a modern-day advertising approach to gain new business. Here's how the shop built its 10-year marketing plan.
A Hawaii repair shop owner and Scott Biggs, CEO of Assured Performance Network outline the leading mistakes that shop owners can make when it comes to OE certifications.
While his father oversaw the evolution of the DRP, Tyler Scott Graham oversaw the evolution of the shop’s production process, and now those two styles have coalesced at the $3.5 million shop. Graham’s father credits the shop’s 60 percent rise in sales over the past five years to his son’s rigorous pre-production process.
In order to identify your shop’s target demographic and ultimately form an ideal customer profile, it begins with taking an internal look at the shop. Here are five steps to identify your optimal customer.
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