A new member benefit from the Tire Industry Association (TIA) includes a free trial of ContactPoint’s Rate My Dealership business evaluation system designed to assist tire dealers in measuring and increasing sales while heightening your customer service efforts.
ContactPoint will conduct three free mystery shopping calls. Afterwards, members will receive a secure login to review your call scores, best practices and an industry-wide benchmark study. Owners and managers can then compare and contrast your dealership’s skills to regional and national averages once sufficient data is gathered to produce the study.
In addition, the TIA has negotiated a discount for its members who participate in ContactPoint’s Mentor Program, which provides training, recorded calls and sales coaching. It will focus on the key principles of converting a customer call into a sale, and is customized to each individual dealer with a guarantee to double sales closing ratios.
“We are thrilled to be working with a leader like ContactPoint to raise the standard of sales and service across our industry,” says TIA Executive Vice President Roy Littlefield. “When it comes to introducing new member benefits, TIA has been on a roll, and this partnership continues that momentum. TIA members can now potentially save over $25,000 a year by utilizing our member programs.”
An initial assessment of the industry suggests that tire dealers are converting much fewer customer calls into sales than they could. “Companies that learn and apply the best practices in telephone sales and service often double their conversion of callers into a sale,” says Jason Wells, ContactPoint’s CEO.
For more information, visit www.tireindustry.org and www.contactpointsolutions.com or call 800-876-8372.
