A strategic partnership between the
Tire Industry Association (TIA) and
ContactPoint offers TIA members a free
one-year subscription to the
LogMyCalls program. It
includes a no-cost local or toll-free
phone number to help tire dealers
measure the return-on-investment (ROI)
from your limited advertising
budgets.
Using an intuitive web interface,
LogMyCalls is a tool that enables you to
track which marketing methods are
generating phone calls and which are
wasting money. It also records the
calls, and then you can listen to hear
how well your employees are selling and
booking appointments over the phone.
The tire dealer chooses a free local or
toll free phone number during sign-up
and then inserts this number into the
promotional vehicle of their choice,
whether it is a direct mail, website,
social media outlet, fliers, radio,
Yellow Pages or Google Places.
LogMyCalls automatically routes the call
to the tire dealer’s place of
business.
“If it is not measured, it is not
managed,” says Mark Cook, TIA’s
communications director, “and a program
such as LogMyCalls provides an
incredibly easy way for tire dealers,
small to large, to quickly and easily
measure their return-on-investment of
their advertising dollars and put them
where they will be most
effective.”
An account of this nature is normally
$29 a month, but all TIA members will
receive it for free for 12
months.
For more information, visit logymycalls.com and
www.tireindustry.org
.
