TIA's telephone-based sales training dials up successful numbers

Jan. 1, 2020
An Aug. 25 conference-call tire sales training session conducted by the Tire Industry Association (TIA) and ContactPoint garnered positive results as 60 TIA members dialed in to participate, the organization reports.

An Aug. 25 conference-call tire sales training session conducted by the Tire Industry Association (TIA) and ContactPoint garnered positive results as 60 TIA members dialed in to participate, the organization reports.

The “Overcoming Client Objections” class was the first in a series of free programs offered by benefits partner ContactPoint with the purpose of improving tire dealers’ sales efforts.

An “Open-ended Questions” session is set for Tuesday, Sept. 22 beginning at 2 p.m. Eastern time. It will be 15 to 20 minutes in length.

“We couldn’t be happier about the overwhelming success of this first program session for TIA members,” says TIA Executive Vice President Roy Littlefield. “With the worthwhile tips and insight members can get from this program, it’s just another example of how membership in TIA is not an expense; it’s a value.”

For more information, call 800-876-8372 or visit www.tireindustry.org.

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