New Yokohama online store marketing branded gear for the public

Previously available only to tire dealers and Yokohama employees, company-logo merchandise and an array of apparel designed for men, women and children can now be purchased online by the general public.

“The brand affinity for Yokohama is growing,” says Alan Holtschneider, manager of advertising, promotions and events, “and we are excited to support that with the launch of the all-new Yokohama e-STORE. The selection is wider than our previous programs and the cost will be very competitive given the streamlined business transactions.”

The site can be accessed either through a link on the company’s website or directly at http://merchandiseestore.yokohamatire.com.

For more information, visit www.yokohamatire.com.