Yokohama has officially launched a new website
designed to be user-centric by putting the
customers' needs first, according to Theresa
Palang, manager of public relations and digital
marketing.
“It is built for engagement, interactivity,
education, empowerment with information and (a)
positive shopping experience,” she notes.
“Understanding the customers and how best to
address their needs have always been the primary
focus at Yokohama,” says Palang.
“With the new site, we have now provided those
customers with new means by which to express their
needs and on a platform that is increasingly
becoming their choice – digital,” she says.
“Whether a beginner at the tire selection process
or a seasoned enthusiast, male or female,
performance aficionado or daily driver, the new
site walks the user through according to their
preferences and on a centralized hub that
integrates all social media channels, tools and
resources – a first in the tire industry,” says
Palang.