New tire dealer online program unveiled by Yokohama

Jan. 1, 2020
Yokohama has launched a new website based on the company?s ADVANTAGE Associate Dealer Program that monitors program earnings for consumer and commercial associate dealers, including cash rewards, travel incentives and full marketing support ranging f
Yokohama has launched a new website based on the company’s ADVANTAGE Associate Dealer Program that monitors program earnings for consumer and commercial associate dealers, including cash rewards, travel incentives and full marketing support ranging from showroom displays to outdoor signage.

“Our No. 1 goal is to support our dealers and help grow their business,” says Dan King, vice president of sales and marketing./p>

“ADVANTAGE Online offers our dealers – both consumer and commercial – powerful, at-a-glance resource for their quarterly and annual progress,” he explains. “An array of metrics is made instantly available, including Performance Snapshot, Rewards History and Co-Op Advertising Funds.”/p>

The Performance Snapshot is a complete, customized “dashboard view” of a dealer’s business as it relates to their ADVANTAGE earnings, King says. This is broken down into three categories:

  • Past Performance: Provides immediate access to the dealer’s tier-level attainment for each quarter that has closed in the current year.
  • Current Quarter Progress: Includes results from each month and allows dealers to see how many units are needed for purchase to reach the next tier.
  • Annual Projections: Calculates what the current purchasing trend can yield in terms of annual payouts.

 

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With a few clicks, dealers can learn detailed information about their rewards, according to King. The Rewards History provides data on past years, types of rewards earned and total earnings. Meanwhile, the Co-Op Fund balance instantly shows how much the dealer has available for use in advertising.

“The ADVANTAGE Online program demonstrates our commitment to the success of our tire dealers,” King says. “Their benefits grow as their business with Yokohama grows.”

For more information visit www.yokohamatire.com.