Yokohama has launched a new website based on the company’s
ADVANTAGE Associate Dealer Program that monitors program
earnings for consumer and commercial associate dealers,
including cash rewards, travel incentives and full marketing
support ranging from showroom displays to outdoor
signage.
“Our No. 1 goal is to support our dealers and help grow
their business,” says Dan King, vice president of sales and
marketing./p>
“ADVANTAGE Online offers our dealers – both consumer and
commercial – powerful, at-a-glance resource for their
quarterly and annual progress,” he explains. “An array of
metrics is made instantly available, including Performance
Snapshot, Rewards History and Co-Op Advertising
Funds.”/p>
The Performance Snapshot is a complete, customized
“dashboard view” of a dealer’s business as it relates to
their ADVANTAGE earnings, King says. This is broken down
into three categories:
- Past Performance: Provides immediate access to the
dealer’s tier-level attainment for each quarter that has
closed in the current year.
- Current Quarter Progress: Includes results from each
month and allows dealers to see how many units are needed
for purchase to reach the next tier.
- Annual Projections: Calculates what the current
purchasing trend can yield in terms of annual payouts.
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With a few clicks, dealers can learn detailed information
about their rewards, according to King. The Rewards History
provides data on past years, types of rewards earned and
total earnings. Meanwhile, the Co-Op Fund balance instantly
shows how much the dealer has available for use in
advertising.
“The ADVANTAGE Online program demonstrates our commitment to
the success of our tire dealers,” King says. “Their benefits
grow as their business with Yokohama grows.”
For more information visit www.yokohamatire.com.
