Professional sports promotions have, in the past, been very, very good to Yokohama Tire Corporation (YTC) and its dealers. This season, the Fullerton, California-based tire maker is pitching another masterpiece: free Cincinnati Reds jerseys and a “VIP Experience” with the New York Yankees. The two promotions, according to Alan Holtschneider, YTC manager, advertising, promotions and events, run through July 7.
The Reds’ “Home Team Pride” promotion provides consumers with a free, official replica team jersey when purchasing four Yokohama tires from participating retailers. “This is our first time partnering with the Reds,” said Holtschneider, “and we think the redemption rate will be very strong for our dealers. The Reds won the National League Central division last year, are playing well this season and have a strong fan base.” To locate participating retailers, consumers can log on at: http://www.yokohamatire.com/dealer_search/ and enter their zip code.
YTC has been a New York Yankees sponsor for two seasons. This year, Yokohama is conducting a consumer sweepstakes promotion with the 27-time World Champions. “It’s the ultimate New York Yankees fan’s dream,” said Holtschneider. “The winner and three guests will get a chance to watch the iconic team on the field during batting practice, take in the game from Field MVP seats and receive a limited-edition New York Yankees gift bag.”
The sweepstakes is open to residents of New York, New Jersey, Pennsylvania and Connecticut, who can either text STS2WIN to 89269 or log on to Yankees.com/STSVIP to enter.
YTC’s New York Yankees sponsorship also includes signage on the bleacher wall in left field at Yankee Stadium.
In addition to the Reds and New York Yankees, Yokohama’s 2013 baseball sponsorships includes a deal with the Los Angeles Angels.
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend® – the first mass-market tire using Yokohama’s breakthrough orange oil technology – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.
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