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Chief Adds Educational Material to Website

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July 29, 2015—Chief Automotive Technologies added best practices guides, how-to videos and other educational materials to its website,, the company announced on Tuesday.

“In the rapidly changing collision repair field, you have to continually educate yourself to stay ahead of the curve,” says Bob Holland, director of collision sales in North and South America for Chief parent company Vehicle Service Group (VSG). “Discovering new techniques or learning how to get the most out of your equipment can help make your shop more efficient. The educational materials we’ve added to are available at any time for free, making it easier than ever to stay on top of the latest industry advancements.”

Much of the new educational content focuses on the topic of aluminum repair. Chief’s aluminum repair equipment page includes information about aluminum-compatible holding, pulling and welding tools, and the “Aluminum Industry Terms Guide”, a primer on aluminum terminology.

Other educational materials on the site provide customers with a broader understanding of current vehicle design and the tools and techniques needed to repair modern vehicles. "The Collision Dynamics Guide" shows how the forces involved in collision travel beyond the point of impact, and how the whole structure of a vehicle can be compromised by a collision. In order to ensure there is no damage that goes unnoticed, each vehicle should be measured with an advanced Live Mapping system, a process outlined in Chief’s “Measuring Equipment Basics” guide. visitors can also learn about securely holding a vehicle with a frame with the “Anchoring Concepts” guide and view a series of videos on Chief’s structural holding page to see how structural holding package components can be used to create a wide variety of holding points.

Those in the industry can also keep up with the latest industry developments by checking out Chief’s new “Collisionology” blog

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