Federal-Mogul will kick off the second year of its highly
successful Smart Choice(tm) trade and consumer incentive
campaign with an attractive mail-in rebate offer on market-
leading Wagner® ThermoQuiet® brake pads and shoes.
From February 23 through May 31, 2011, consumers can receive a
rebate of up to $50 per brake job when they choose Wagner
ThermoQuiet products.
The Federal-Mogul Smart Choice campaign reinforces the message
that longer lasting, better performing premium replacement
parts are today's best option for repair professionals and
their customers. As a leading global original equipment and
aftermarket manufacturer, Federal-Mogul created the program as
a platform for delivering industry leading, branded parts
combined with powerful incentives that help drive sales and
consumer satisfaction.
In addition to the new ThermoQuiet promotion, Federal-Mogul
will announce an array of Smart Choice consumer rebates
throughout 2011.
"The Smart Choice campaign has been very successful and allows
automotive repair facilities and parts stores to help consumers
save money on premium-quality products," said Michael Proud,
director of marketing, North America, Federal-Mogul. "We're
pleased to launch our 2011 campaign with the Wagner ThermoQuiet
consumer rebate, which was one of last year's most popular
offers."
The Wagner ThermoQuiet promotion will offer up to $50 per brake
job ($15 per front and/or rear set plus $10 labor per axle)
through mail-in rebate when consumers have ThermoQuiet products
professionally installed on their vehicles during the program
period. Consumers who purchase and install ThermoQuiet brakes
themselves can qualify for up to $30 through mail-in rebate.
Consumers simply log on to www.fmsmartchoice.com to register
their qualifying rebate and mail in the required documentation
to receive their rebate check.
For additional information visit http://www.FMSmartChoice.com.
