Vehicle owners can receive up to $50 cash back when they purchase premium Wagner® ThermoQuiet® brake pads or brake shoes between Feb. 25 and April 30, 2010, through the Federal-Mogul “Smart Choice” campaign.
Smart Choice is a fully integrated marketing program designed to reinforce the message that longer lasting, better performing premium replacement products are the best option in a challenging economic environment.
Throughout the promotion, consumers can receive up to $50 in cash back when Wagner ThermoQuiet pads or shoes are professionally installed on their vehicles. (The offer includes $15 rebate for front set and $15 rebate for rear set plus up to an additional $10 per axle for labor when the job is performed by a professional automotive service facility. Maximum two sets per vehicle.)
Consumers who install their own brake pads or shoes can receive up to $30 in cash back when they choose Wagner ThermoQuiet products during the promotional period. (Do-it-yourself offer includes $15 rebate for front set and $15 rebate for rear set. Maximum two sets per vehicle.)
“In today’s economy, consumers are looking for the smart choice in replacement parts so they can keep their vehicles in safe, reliable condition over the long run,” says Michael Proud, Federal-Mogul marketing director, North America. “Now consumers can step up to a truly premium brake product while saving money – that’s an ideal outcome for any vehicle owner.”
Award-winning Wagner ThermoQuiet brake pads combine Federal-Mogul’s patented integrally molded insulator one-piece brake pad design and the patented Wagner EDGE® laser-shaped friction technology for quieter performance, better stopping power and longer pad life.
Consumers can visit www.FMSmartChoice.com to learn more about the “Smart Choice” campaign and Wagner ThermoQuiet brake offer.
