Federal-Mogul will soon launch an
extensive schedule of consumer rebate
offers in support of its industry-leading
lines of
ANCO® wiper blades,
Champion® spark plugs, filters and
performance additives,
Wagner® ThermoQuiet® brakes and
Wagner lighting products. This
comprehensive promotional program will be
backed by a highly consumer-friendly
online rebate tracking and redemption
system.
“We have demonstrated over the past two
years that special offers on premium
quality branded products are highly
appealing to today’s value-conscious
vehicle owners,” said Michael Proud,
director of marketing, North America,
Federal-Mogul. “We are excited to be
expanding our promotional programs to help
our trade partners increase their shares
of key parts and service categories. The
enhancements we are making to our rebate
process will make it easier than ever for
consumers to submit, track and receive
their rebates.”
Each Federal-Mogul rebate offer will be
tied to a brand-specific promotion website
that will help guide consumers through the
online submission process. Leveraging a
new, end-to-end communication platform,
customers will receive ongoing email
communication regarding the status and
timing of their rebate reward deliveries.
Customers also will have the benefit of
payment choice – a prepaid card, direct
payment to their PayPal account or a paper
check.
“Our ultimate goal is to provide a
superior customer experience so consumers
will return to their parts and service
providers for additional special offers
from Federal-Mogul and the ANCO, Champion
and Wagner brands,” Proud said.
The 2012 Federal-Mogul promotional
campaign will kick off in February with
moneysaving offers on a variety of ANCO,
Champion and Wagner products.
