Wheel manufacturer Accuride boosting its marketing efforts

Accuride Corp. is strengthening its strategic product development and marketing initiatives with the appointment of three key executives.

Paul Clark is now vice president of marketing, Julie Heuser joined the company to become product manager for components and Jasen Drenth has signed on as director of product management for the Gunite division.

“I’m very excited for these individuals to join our marketing team,” says Rick Schomer, senior vice president of marketing and sales.

“Paul, Julie, and Jasen bring with them a wealth of sales, marketing, and product development experience,” he notes. “This, coupled with their more specific experience in the commercial vehicle industry, will allow them to drive further product development to increase the breadth of value-add solutions we offer to both our OEM and aftermarket customers.”

Clark joined Accuride in 2007 as its director of distribution and most recently served as the company’s vice president and general manager of structural products. Prior to joining Accuride, he served as general manager of PPI Aerospace Acquisition.

Throughout his career, Clark has served in various capacities of sales, marketing and management, charting courses to grow divisions, expand global product offerings and increase customer satisfaction, according to Schomer.

Heuser has more than 20 years of marketing and sales experience in the OEM, Tier II, aftermarket and heavy duty sectors, most recently for Rehau Automotive as a sales account manager. He has a Bachelor’s degree from Oakland University and a MBA from Michigan State University.

Bringing with him more than 20 years of extensive experience in engineering, sales and product development/marketing in the braking industry, Drenth most recently served as a senior manager at the Robert Bosch Corp. He has a Bachelor of Science in Aeronautical Engineering from Western Michigan University, a Master of Science in Finance from Walsh College and is a Certified Treasury Professional plus a Certified Six Sigma Black Belt.

Accuride’s lines include Gunite, Imperial, Bostrom, Fabco, Brillion and Highway Original.

For more information, visit www.accuridecorp.com.