Toyo Tires U.S.A. Corp. has signed on as presenting sponsor of the 2009 Big-12/Pac-10 Hardwood Series on Fox Sports Net (FSN). The Hardwood Series features match-ups between Big-12 and Pac-10 men’s basketball teams during through December, with the six Pac-10 home games broadcast nationally on FSN.
The Hardwood Series on FSN presented by Toyo Tires features Toyo Tires in all marketing, advertising and promotional materials on FSN. The company will also be integrated into the six FSN broadcasts. In-game features, mentions and on-screen graphics will place Toyo Tires into millions of homes around the country. Additional elements include four, 30-second commercials during each broadcast and an ad on the Pac-10 Conference Web site.
“Sporting events like the Hardwood Series are an opportunity to introduce the Toyo Tires brand to college athletes and fans,” says Steve Hutchinson, vice president of marketing, Toyo Tire U.S.A. Corp. “Like them, we are passionate about being the best and that commitment shines through in our full line of products.”
In addition to the Hardwood Series, Toyo Tires is presenting sponsor of the annual John R. Wooden Classic held at Honda Center in Anaheim, California and a sponsor of Pac-10 men’s basketball. Off the field, Toyo Tires recognizes exemplary performance in the classroom as presenting sponsor of the Pac-10 Scholar-Athletes of the Year and the Wooden Classic Scholar Athlete Award.
For more information, visit www.toyotires.com.
