These efforts are being expanded across the country and into football, thanks to a larger sponsorship package with FSN and a new partnership with Big Ten Sports Properties on behalf of the conference.
In total, the Toyo name will be seen during 144 basketball and football games covering the Atlantic Coast Conference (ACC), the Big 12 Conference, the Big Ten Conference, Pac-10 and the Southeastern Conference (SEC).
Games include the Pac-10 men’s basketball tournament, the Big Ten Men’s and Women’s Basketball Tournaments and the Big Ten Football Championship Game.
In-game features during national broadcasts, signage at select venues and in-arena promotions will help build brand awareness among fans at home and in the stands. The brand name will also be visible during the Big Ten College Football Wrap-up Show on the Big Ten Network and in display ads on the official Pac-10 website.
For the opportunity to reach fans one-on-one, Toyo will have displays at eight football games across the country, including Penn State vs. Indiana State on Sept. 3, and the Big Ten Football Championship Game.
The Toyo models, tires, vehicles and giveaway items will make the displays a popular stop among tailgaters, according to Stan Chen, manager of events and motorsports.
Off the field of play, the company is continuing its support of the “Pac-10 Scholar Athlete Award presented by Toyo Tires.” It recognizes an athlete in each of the Pac-10’s 22 sports who has maintained a high grade point average.
The Scholar-Athlete of the Year receives a commemorative plaque, and $1,000 is donated to the scholarship fund of his or her institution.
“We are excited to have such a great presence in 2011 college athletics,” says Chen. “The Toyo Tires brand will reach a broader market nationwide and we will be supporting our dealers across America.”
For more information, visit www.toyotires.com.
