Toyo unveils new 'Driven to Perform' television commercial

Jan. 1, 2020
Toyo's newest television commercial reflects the company's worldwide tagline and corporate philosophy, "Driven to Perform."
Toyo's newest television commercial reflects the company's worldwide tagline and corporate philosophy, "Driven to Perform."

Produced by Marshall Advertising & Design, the 30-second spot delivers a blend of images and music focusing on “the drive and determination found inside people driven to be the best.”

The ad also mirrors the company’s sponsorship of college athletics such as track and field, basketball and football; mixed martial arts and motorsports.

“Driven to Perform is a powerful message about the Toyo Tires brand philosophy,” says Amy Coleman, senior director of marketing.

“It shows our desire to excel in everything we do, from building the best products to providing exceptional support to our dealers and fostering lasting relationships with our customers nationwide,” she adds.

The new commercial is now available to Toyo dealers to incorporate into your ad campaigns. It can be viewed on the company’s Facebook page, YouTube and at www.toyotires.com.

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