Continental promotion guides you in the right direction with GPS units

Jan. 1, 2020

Back again, Continental Tire has launched the Ultimate Adventure II sweepstakes. As part of the new promotion, running Sept. 15 to Nov. 2, 2008, consumers who purchase four Continental-brand tires valued at $499 or more will receive a free Navigon GP

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Back again, Continental Tire has launched the Ultimate Adventure II sweepstakes.

As part of the new promotion, running Sept. 15 to Nov. 2, 2008, consumers who purchase four Continental-brand tires valued at $499 or more will receive a free Navigon GPS system (purchase price excludes tax, fees and road hazard insurance policies).

"The overwhelming response to the original Ultimate Adventure promotion prompted us to have another run at it," says Travis Roffler, director of marketing, CTNA. "We're especially excited because the promotion is raising the Continental profile to a large audience of consumers."

The new promotion is supported with point-of-sale displays at Continental tire dealerships nationwide; with a Web banner ad campaign; and with ads in a variety of leading automotive enthusiast publications.

For media information, visit www.ctnamedia.com.