Continental is helping customers prepare for their summer road trips by bringing back its GPS promotional campaign. Running through April 10, those who buy four Continental tires valued at $499 or more will receive a free TomTom GPS system.
The initiative is supported with point-of-sale displays at Continental dealers nationwide. Banner announcements will be posted on the Internet and advertisements are running in a variety of leading automotive enthusiast publications.
“Our GPS promotions have been far and away the most popular and successful promotion,” says marketing director Travis Roffler, “so with vacation season right around the corner we’re giving consumers the opportunity to literally ‘Go Anywhere.’”
The purchase price of the eligible tires excludes taxes, fees and road hazard insurance policies.
For more information, visit www.continentaltire.com.
