Pirelli supporting its dealers via active ITEC participation
Pirelli Tire North America is a major sponsor of the Sept. 21-23 International Tire Exhibition and Conference (ITEC) at Cleveland’s I-X Center.
Company representatives will be on hand at booth No. 610 to assist dealers in learning how to increase their profits, encourage consumer satisfaction, garner repeat purchases and create customer loyalty through Pirelli’s sales programs.
“We’re big supporters of the tire dealer part of our industry – it is how we go to market,” says Tom Gravalos, vice president of marketing for motorsports and original equipment, “so it makes sense for us to support an event that helps dealers thrive.”
The tire maker’s efforts include “aggressive sales margins for dealers, controls on distribution channels benefiting independent dealers,” he reports, “as well as marketing and promotional dealer support programs.”
Pirelli’s brand awareness, customer satisfaction, and performance are ranked among the highest in the tire industry by consumers, and its recent JD Power and Associates award – including ranking highest in Original Equipment Tire Customer Satisfaction for Performance/Sport; Highest in Original Equipment Tire Customer Satisfaction for Car/Compact Van Vehicles; Highest in Original Equipment Tire Satisfaction for Mass Market/Non-Luxury Vehicles; and Consumer Excellence for Original Equipment Tires for Passenger Vehicles support those claims, according to Gravalos.
“Our competitive strength is founded on our world class dealer support, our technological and research capabilities and the professional skills of our people,” he says.
“We are a company that has embraced the challenge of new technologies and the creation of value for our dealers. Our priority is to improve our performance and minimize the environmental impact of our production processes and products,” says Gravalos. “To that end, a full 40 percent of Pirelli’s products will be environmentally-friendly by 2012, and that’s something everyone can get behind.”
For more information, visit www.us.pirelli.com and www.itec-tireshow.com.
