INDUSTRY NEWSChampion Brand Celebrates Centennial with New Web Site SOUTHFIELD, MI - There's an exciting new destination on the Internet for performance-driven consumers and professionals:
AlwaysAChampion.com, a behind-the-scenes virtual reality experience featuring Federal-Mogul Corp.'s
Champion spark plug brand.
Developed as part of Champion brand's 100th anniversary celebration, AlwaysAChampion.com looks into the future of ignition technology for the next generation of hardworking engines. The site features key Champion milestones over the past 100 years and takes visitors into the "Champion Garage," where they will be able to compete for a wide range of attractive prizes through the Champion "Crew Chief Challenge" interactive driving skills competition. "Visitors will be able to test their crew chief skills through the interactive challenge, look up Champion spark plugs for their vehicles, enter the 'Performance Driven Sweepstakes' and order a Champion merchandising kit, among several other activities," explains Lou Kafantaris, group brand manager, Aftermarket, Federal-Mogul. "This is just one of many activities planned for the Champion brand's centennial celebration."
The cornerstone of AlwaysAChampion.com is the virtual reality "Champion Garage," where visitors can meet racing professionals; watch exciting new motorsports videos; access free online and mobile downloads; look up Champion parts and play a "Crew Chief Challenge" interactive game to earn attractive prizes.
For more information regarding the Champion brand's 100th anniversary and
AlwaysAChampion.com, please visit the new Web
site, contact your Champion supplier or write to: Champion Marketing, Federal-Mogul Corp., 26555 Northwestern Highway, Southfield, MI 48033.
(Source: Federal-Mogul
Corp.)
