Developed as part of Champion brand's 100th anniversary celebration, AlwaysAChampion.com looks into the future of ignition technology for the next generation of hardworking engines. The site features key Champion milestones over the past 100 years and takes visitors into the "Champion Garage," where they will be able to compete for a wide range of attractive prizes through the Champion "Crew Chief Challenge" interactive driving skills competition. "Visitors will be able to test their crew chief skills through the interactive challenge, look up Champion spark plugs for their vehicles, enter the 'Performance Driven Sweepstakes' and order a Champion merchandising kit, among several other activities," explains Lou Kafantaris, group brand manager, Aftermarket, Federal-Mogul. "This is just one of many activities planned for the Champion brand's centennial celebration."
