BASF Automotive Refinish Solutions will
exhibit customized cars and the latest in
waterborne and custom color technology in booth
21458 at the 2011 Specialty Equipment Market
Association (SEMA) Show, Nov. 1-4, in Las Vegas,
Nev.
This year, BASF is showcasing its Glasurit® and
R-M® waterborne paint systems on the vehicles of
the world class and internationally known builders
who use them.
Chip Foose, television personality, automotive
designer and owner of Foose Design, will be on
hand to unveil the 1957 Mercedes 300SL “Gullwing,”
that he has re-styled for BASF, on Tuesday, Nov. 1
at 3:10 p.m. Chip will also launch 12 new Foose
Signature Colors he designed for BASF and sign
autographs Tuesday, Nov. 1, from 9 – 10:30 a.m.
and from 3:30 – 4:30 p.m.
On Tuesday Nov. 1, at 3 p.m., BASF will host the
unveiling of the latest Ringbrothers masterpiece,
Diversion, the highly anticipated 1970 Camaro
restoration, painted in BASF’s Glasurit 90-Line
waterborne system. Unveiling the Diversion for the
Ringbrothers will be Bill Goldberg, former WCW and
WWE Wrestler and host of the DIY Network
television show, Garage Mahal. Ringbrothers will
also make an appearance in BASF’s booth Wednesday,
Nov. 2 from 2 – 4 p.m.
BASF is featuring two Mustangs in
its SEMA booth this year: the Darryl Gwynn Mustang
built by West Coast Customs and featured in the
Sept. 11, 2011 episode of the television show,
Inside West Coast Customs; and the first ever
Richard Petty Signature Series Mustang built by
Petty’s Garage. Both of these vehicles are painted
with BASF’s R-M Onyx HD™ waterborne system.
Ryan Friedlinghaus, owner and CEO of
West Coast Customs and star of Inside West Coast
Customs, will make an appearance in BASF’s booth
Thursday, Nov. 3 from 2 – 3 p.m. Richard Petty
will also be stopping by the BASF booth to say
hello and shake hands.
PAGE 2
BASF is also promoting the North American launch
of its R-M Carizzma Waterborne colors at this
year’s show. In addition, BASF will have experts
on hand to talk with customers about its collision
repair industry value added services and tools:
VisionPlus Business Solutions; VisionPlus Online
Dashboard; and the best color matching tools in
the industry.
For more information, visit www.basfrefinish.com.