Michelin Americas Truck Tires (MATT)
will continue to sponsor the Arrow Truck
Sales dealership's “Back on the Road
Program,” which provides a deserving
truck driver with a new truck and a job
driving it.
Other prizes will also be
awarded.
Candidates are nominated via a 250-word
essay submitted to Arrow’s website.
Entrants include, but are not limited
to, truck drivers who have faced loss or
unfortunate circumstances beyond their
control or drivers “who have selflessly
advocated for the profession and the
trucking industry in general.”
The winner will be announced at the
March 22-24Mid-America Trucking Show in
Louisville, Ky.
“This program enables a fresh start to a
driver’s career in the trucking
industry, and Michelin is proud, once
again, to play a part in getting someone
back on the road in 2012,” says Jaye
Young, MATT’s marketing manager. “It is
very moving each year to see the hope
and financial opportunity that this
program offers the winner.”
As a part of the sponsorship, donations
from MATT will include the XZA3+
Evertread steer tire and the X One XDA
Energy drive tire. The winning trucker
will also be enrolled in the Michelin’s
Advantage Program.
“I can’t thank Michelin enough for
sponsoring this program,” says David
Acosta, who won last year’s Back on the
Road contest.
“I have found the Michelin X One tires
to be extremely durable; they wear real
well and last a lot longer than other
tires,” he reports. “I hope that any
hard-working driver who’s looking for a
second chance considers applying this
year.”
Founded in 1950, Arrow started as a
small used truck lot in Kansas City, Mo.
It has since expanded to 17 sales
outlets in the U.S. and Canada.
For more information, visit www.arrowtruck.com
and www.michelintruck.com.
