Michelin is reporting steady growth for its Advantage
Program as more small trucking fleets and owner-
operators are signing up for the free service.
Memberships were up nearly 60 percent during the first
half of this year after the tire maker opened the
program to owner-operators in March. A promotional
effort is currently underway at the Great American
Trucking Show in Dallas.
“Trucking professionals across the industry are
realizing the benefits of having a direct relationship
with Michelin,” says Fritz Mueller, who manages the
segment.
“The Michelin Advantage Program is available to all
fleets under 100 trucks, including the owner-operator
‘one-truck fleet,’ to gain an advantage and have the
ability to control their costs, save time, protect their
equipment investment and improve their safety,” he
explains.
It provides the same pricing on both tires and retreads
at home or on the road. Purchases can be made with any
Visa, MasterCard or American Express credit card.
Program members have access to the company’s ONCall
emergency road service with no dispatch fee. Using the
anytime, any-day service by calling 800-TIRE-911,
customers can get their trucks back on the road quickly,
saving them critical time and money, according to
Mueller.
Members also receive unique access to the tire maker’s
Commercial Service Network, “which provides consistent,
high-quality service from network dealers with highly
trained technicians, professional equipment and casing
management – all ensured by rigorous certification and
audit standards,” he says.
Additional resources are offered on the program’s
website along with training information and maintenance
tips. Regular e-newsletters offer product updates and
promotions, while quarterly webcasts provide advice to
members on maintaining safe truck operations.
For more information, visit www.michelintruck.com.
