The award, which recognizes “those that creatively generate positive awareness of the trucking industry,” was presented to company officials at the annual ATA Management Conference and Exhibition in Phoenix, Ariz.
“Michelin promotes a positive image and awareness of the trucking industry through a number of programs and partnerships, through our people, and most of all, through our innovative products that we supply to fleets and owner- operators,” says Ted Becker, vice president of marketing at Michelin Americas Truck Tires.
“Michelin helps promote the trucking industry as essential, safe and sustainable, so it is an honor to be recognized with the ATA ‘Good stuff’ image award,” he reports.
“We are pleased to recognize Michelin North America,” says ATA President and CEO Bill Graves. “Michelin’s efforts in enhancing and promoting the positive image of the trucking industry are significant.”
The tire maker cites several initiatives:
- ATA Share the Road program
- Official Tire of Yellowstone National Park
Foundation
- North American Council for Freight Efficiency
leadership
- Tire Retread and Information Bureau leadership
- ATA Technology and Maintenance Council leadership
- XZA3 Antisplash steer tire
- X One wide single drive and trailer tires
The award is named in honor of the late Mike Russell, a trucking industry supporter and media official who helped develop the “Good stuff. Trucks Bring It.” campaign as the ATA’s vice president of public affairs.
“Good stuff. Trucks Bring It” is an industry-wide campaign aimed at improving the image of trucking. “By emphasizing the relevance of trucking to all aspects of American society, the image campaign presents the public with a positive, modern image of the professional driver and industry. Everything we use comes by truck. “Trucks bring It” is how the industry informs the public of its importance,” Becker says.
For more information visit www.michelintruck.com and www.trucksbringit.com.
