Celebrating the aromas from barbecue grills and all the
pre-game camaraderie, Toyo is firing up its big rig and
joining the party at eight college football games this
season.
Toyo’s models will be on hand to greet fans and sign
collectible posters, and a display will feature the
company’s tires along with eye-catching custom vehicles
and free giveaway items.
The first tailgate party will take place Labor Day
weekend when Penn State hosts Indiana State at Beaver
Stadium. In addition to three Big Ten Conference games,
the tire maker will attend two Pac-12 Conference games, a
Big 12 Conference game, the Belk Bowl and Capital One
Bowl.
“The drive and passion found in both the student-athletes
and the fans reflects the ‘Driven to Perform’ lifestyle
of our Toyo Tires brand,” says senior marketing directors
Amy Coleman.
The company sponsors a broad range of college sports,
including the Pac-10 men’s basketball tournament, the
Pac-10 Track & Field Championships, the Big Ten men’s and
women’s basketball tournaments and the Big Ten Football
Championship Game. It also recognizes performance in the
classroom with the Pac-12 Scholar-Athlete of the Year
Awards.
The tailgating schedule is:
Sept. 3: Indiana State at Penn State – Beaver Stadium, University
Park, Pa.
Sept. 10: Florida Atlantic at
Michigan State – Spartan Stadium, East Lansing, Mich.
Sept. 24:
USC at ASU – Sun Devil
Stadium, Tempe, Ariz.
PAGE 2Oct. 8: WSU at UCLA – Rose Bowl,
Pasadena, Calif.
Oct. 15: Baylor at Texas A&M –
College Station, Texas
Dec. 3: Big Ten Conference
Championship Game – Lucas Oil Stadium, Indianapolis
Dec. 27: Belk Bowl – Bank of
America Stadium, Charlotte, N.C.
Jan. 2:
Capital One Bowl – Florida
Citrus Bowl Stadium, Orlando, Fla.
For more information, visit
www.toyotires.com.
