Toyo tailgaters roll out tire exhibits at college football games

Jan. 1, 2020
Celebrating the aromas from barbecue grills and all the pre-game camaraderie, Toyo is firing up its big rig and joining the party at eight college football games this season.
Celebrating the aromas from barbecue grills and all the pre-game camaraderie, Toyo is firing up its big rig and joining the party at eight college football games this season.

Toyo’s models will be on hand to greet fans and sign collectible posters, and a display will feature the company’s tires along with eye-catching custom vehicles and free giveaway items.

The first tailgate party will take place Labor Day weekend when Penn State hosts Indiana State at Beaver Stadium. In addition to three Big Ten Conference games, the tire maker will attend two Pac-12 Conference games, a Big 12 Conference game, the Belk Bowl and Capital One Bowl.

“The drive and passion found in both the student-athletes and the fans reflects the ‘Driven to Perform’ lifestyle of our Toyo Tires brand,” says senior marketing directors Amy Coleman.

The company sponsors a broad range of college sports, including the Pac-10 men’s basketball tournament, the Pac-10 Track & Field Championships, the Big Ten men’s and women’s basketball tournaments and the Big Ten Football Championship Game. It also recognizes performance in the classroom with the Pac-12 Scholar-Athlete of the Year Awards.

The tailgating schedule is: Sept. 3: Indiana State at Penn State – Beaver Stadium, University Park, Pa. Sept. 10: Florida Atlantic at Michigan State – Spartan Stadium, East Lansing, Mich.

  • Sept. 24:
    USC at ASU – Sun Devil Stadium, Tempe, Ariz.
  • PAGE 2Oct. 8: WSU at UCLA – Rose Bowl, Pasadena, Calif. Oct. 15: Baylor at Texas A&M – College Station, Texas Dec. 3: Big Ten Conference Championship Game – Lucas Oil Stadium, Indianapolis Dec. 27: Belk Bowl – Bank of America Stadium, Charlotte, N.C.

  • Jan. 2:
    Capital One Bowl – Florida Citrus Bowl Stadium, Orlando, Fla.
  • For more information, visit www.toyotires.com.

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