New Toyo marketing director to enhance, grow dealer network

Jan. 1, 2020
Amy Coleman is Toyo's new senior director of marketing, focusing on business growth "while enhancing brand equity and awareness." Her department includes advertising, sales promotions, communications, web initiatives, dealer support, sponsorships and
Amy Coleman is Toyo's new senior director of marketing, focusing on business growth "while enhancing brand equity and awareness." Her department includes advertising, sales promotions, communications, web initiatives, dealer support, sponsorships and events.

“Amy is highly respected for her success in marketing world class brands. I look forward to her insight and her future contributions,” says COO Marty Furman.

“This is an exciting time to be a member of the Toyo Tires team as we expand our marketing initiatives into new areas,” Coleman says. “I look forward working with Toyo Tires outstanding independent dealer network to further elevate the Toyo brand and to grow our mutual businesses.”

Coleman has an extensive marketing background in the automotive industry, according to Furman.

She recently served as director of marketing for Fleetwood RV, Inc. During her 15-year tenure with the company, Coleman led a wide range of marketing initiatives.

Coleman has a bachelor’s degree in business administration from Stephens College in Columbia, Mo.

For more information, visit www.toyotires.com.