Saying that it provides “an affordable, hassle-free solution
for tire retailers,” E-Solution Professionals (ESP) has
launched an “ezytire” program designed to deliver extensive
inventory and pricing information.
“One of the big problems tire retailers encounter when
developing and maintaining a website is keeping their
inventory and pricing up to date,” notes Rob Rupert, president
of ESP’s North American division. “We knew we could solve that
problem by using the data stored in our Tireweb
product.”
With more than 100 distributors and 20,000 tire retailers
using Tireweb, ESP’s personnel “had solid information about
what tire retailers need,” he says.
“Running a tire retail business can be very hectic,” Rupert
continues. “The biggest obstacle to moving a successful tire
business online is that people just don’t have the time to
tinker with software. We intentionally made ezytire extremely
simple to set up and maintain,” he explains.
“Advertising is also simple” with the program because every
customer is listed in the Treadhere tire directory. “Working
with Google Adwords and Google Analytics ensures ezytire
clients can run and manage online advertising campaigns,”
reports Rupert.
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“We know our clients need more than just an online brochure.
We provide extensive information about every tire, we have a
number of ways to advertise and we’ve made it very easy to
customize and update the website,” he says.
According to Rupert, “nearly every person at ESP has owned or
worked in a tire retail business. We designed ezytire on the
back of a lot of practical experience.”
The company offers a free 30-day trial demonstration with
setup completed in less than five minutes. A step-by-step
video is available for guidance.
For more information, visit www.ezytire.com.
