“One of the big problems tire retailers encounter when developing and maintaining a website is keeping their inventory and pricing up to date,” notes Rob Rupert, president of ESP’s North American division. “We knew we could solve that problem by using the data stored in our Tireweb product.”
With more than 100 distributors and 20,000 tire retailers using Tireweb, ESP’s personnel “had solid information about what tire retailers need,” he says.
“Running a tire retail business can be very hectic,” Rupert continues. “The biggest obstacle to moving a successful tire business online is that people just don’t have the time to tinker with software. We intentionally made ezytire extremely simple to set up and maintain,” he explains.“Advertising is also simple” with the program because every customer is listed in the Treadhere tire directory. “Working with Google Adwords and Google Analytics ensures ezytire clients can run and manage online advertising campaigns,” reports Rupert.
“We know our clients need more than just an online brochure. We provide extensive information about every tire, we have a number of ways to advertise and we’ve made it very easy to customize and update the website,” he says.
According to Rupert, “nearly every person at ESP has owned or worked in a tire retail business. We designed ezytire on the back of a lot of practical experience.”
The company offers a free 30-day trial demonstration with setup completed in less than five minutes. A step-by-step video is available for guidance.
For more information, visit www.ezytire.com.
