Continental dealers invite tire shoppers to 'Cash In on the New Year' with free $75 gift card

Jan. 1, 2020

Consumers will be able to ?Cash In on the New Year,? with a new promotion from Continental Tire. Running Feb. 2 through March 23, the campaign will provide customers with a $75 gift card free with the purchase of four Continental car or light truck t

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Consumers will be able to “Cash In on the New Year,” with a new promotion from Continental Tire.

Running Feb. 2 through March 23, the campaign will provide customers with a $75 gift card free with the purchase of four Continental car or light truck tires.

“It’s a brand new year, and to start it off right, we’re offering this promotion to raise the Continental Tire profile among consumers, and to give something back to them for their tire purchase,” says Travis Roffler, director of sales and marketing.

The new promotion is supported with point-of-sale displays at Continental tire dealerships nationwide. An Internet banner advertising effort has been initiated and print ads are being placed in a variety of auto enthusiast publications, Roffler reports.

For more information, visit www.continentaltire.com.