At a time when many across the country are experiencing slowing sales, Greg Lobsiger, owner of Loren's Body Shop in Bluffton, Indiana, and monthly FenderBender Shop Profits columnist, had the best sales month since his grandfather opened the shop in 1951. Lobsiger offers a message of hope and a few tips shop owners and operators can implement immediately, and at little cost, to help bring more sales to their shop. One of those is periodically delivering personalized cookie boxes to keep his shop's name top of mind. Listen to this episode to learn more about some simple changes you can implement right away.
Jay Sicht is editor-in-chief of FenderBender and ABRN. He has worked in the automotive aftermarket for more than 29 years, including in a number of sales and technical support roles in paint/parts distribution and service/repair. He has a bachelor's degree in journalism from the University of Central Missouri with a minor in aviation, and as a writer and editor, he has covered all segments of the automotive aftermarket for more than 20 of those years, including formerly serving as editor-in-chief of Motor Age and Aftermarket Business World. Connect with him on LinkedIn.
