“The promotion is designed to reward our Auto Pride affiliates’ customers by providing them with numerous opportunities to win prizes instantly via scratch game cards as well as through the Auto Pride Sweepstakes drawing,” said Mike Lambert, president of the Network. “Not only does Auto Pride Sweepstakes generate customer goodwill and excitement but also further cultivates loyalty to our Auto Pride WD’s, jobbers and manufacturer partners. It’s a win-win-win across the board.”
From July 1 to Aug. 31, shop technicians, managers and owners earn instant-win scratch game cards with qualifying product purchases from Auto Pride WDs and auto stores, making them eligible to enter the 2011 Auto Pride Sweepstakes.
The 2011 Sweepstakes drawing features the grand prize of a cruise for two to the Bahamas as well as first place trips for two to the 2012 Network National Convention in Las Vegas. Runners-up rewards include $2,000 cash, flat-panel TVs and $50 Best Buy gift cards.
New for 2011, customers also can win $500 cash by collecting a set of four special game cards. The official rules for the 2011 Auto Pride Sweepstakes can be found at www.autopride.com.Operating under the brands of Parts Plus, IAPA, AutoStar, Auto Pride, CMB and Network Products, the Automotive Distribution Network is one of the largest, most diverse program groups in the industry.
For more information, contact Bob Barstow at Network Headquarters, 3085 Fountainside Drive, Suite 210, Germantown, Tenn., 38138. (901) 682-9090.
