Federated Auto Parts will be a sponsor of popular NASCAR driver
Kenny Wallace and his race team again in 2011.
“We started working with Kenny Wallace last season and the
relationship was a great addition for Federated,” said J.R.
Bishop, director of racing and event marketing for Federated
Auto Parts. “Kenny truly understands our business. Our members
and their customers really hit it off with Kenny last year and
we had some great hospitality events surrounding Kenny’s
races.”
In 2011, Federated will be the primary sponsor of Wallace and
the RAB Racing Toyota in six Nationwide Series races, including
the Federated 300 on July 23, and will be an associate sponsor
of Wallace’s car in all other Nationwide races. Federated will
serve as the “Official Auto Parts Supplier” of Kenny Wallace
Racing and RAB Racing while Wallace continues in his role as a
spokesperson for Federated Auto Parts.
Federated will be the primary sponsor of Wallace and his race
team in over 50 dirt track events in 2011. At many of these
dirt track races, Federated will conduct hospitality events for
its members and their customers.
Wallace and fellow Federated spokesperson Kenny Schrader will
participate in the fourth annual “Get Dirty with Kennys”
promotion where several Federated members will get a chance to
race dirt track cars against these two legends of
racing.
“Kenny Wallace is a great representative for Federated Auto
Parts and we look forward to another year working with him and
his race team,” said Bishop.
For more information, visit www.federatedautoparts.com.
