Bosch has kicked off an aggressive multimedia consumer promotional campaign to introduce the new high-efficiency, high-capacity Bosch DistancePlus oil filters. The DistancePlus marketing campaign, which runs through October, includes print and online ads, online banners and a money-saving gift card offer.
The nationwide Bosch marketing effort is designed to garner more than 70 million impressions among do-it-yourselfers (DIYers) and do-it-for me (DIFM) motorists.
"In the next few months many families around the country will be loading up their vehicles and driving off to distant vacation destinations. There will also be lots of daily outings to nearby community pools, parks and playgrounds," says Ramon Nuñez, director of Filtration for Robert Bosch LLC. "Put the two together and one can log thousands of miles in one's vehicle over a short period of time. Our new ad campaign is especially timely in that it introduces drivers to the fact that their vehicles will be in better shape to go the distance with Bosch DistancePlus oil filters. DistancePlus is the only automotive oil filter to be 99.9 percent efficient in capturing dirt and it also holds more than three times the contaminants than economy filters do."
To encourage consumer purchases of DistancePlus oil filters at automotive retail stores, Bosch is offering a $5 gift card to The Home Depot® with the purchase of any one Bosch DistancePlus oil filter.
Rebate forms are available at participating retailers and online at www.boschautoparts.com (limit 2 rebate forms per household; no dollar limit).
Additionally, for those not opting for DistancePlus, Bosch is promoting its line of Bosch Premium oil filters with two-pronged consumer rebate program that offers a $5 rebate with the purchase of any two Bosch Premium oil filters, or a $2 rebate with the purchase of any one Bosch Premium oil filter. Rebate forms are available at participating retailers and online at www.boschautoparts.com (limit 2 rebate forms per household; no dollar limit).
