ATE brakes giving techs, consumers incentives through November

Continental Commercial Vehicles & Aftermarket, an aftermarket supplier of OE-engineered aftermarket products, has just launched a new sales promotion for its OE-engineered ATE PremiumOne® Brake Products. The ATE Better Brakes With Bucks Back promotion offers cash rebates for consumers and cash incentives for professional service technicians who participate.

The program runs from May 1, 2010 through Nov. 30, 2010 in the U.S. market.

The ATE Better Brakes With Bucks Back promotion lets consumers get up to $50 cash back, after mail-in rebate, when they have ATE PremiumOne Brake Rotors and Pads installed on all four wheels. This promotion will also offer other rebates for ATE brake pad and rotor installations. The rebate will be awarded in the form of a VISA® gift card. Additional details are available at www.ATEPremiumOne.com.

Participating shops will also be rewarded in ATE Better Brakes With Bucks Back promotion whenever they sell and install ATE PremiumOne Brake Rotors and Pads during the promotional period. Every ATE PremiumOne Rotor and every Pad set is worth one Bucks Back Point.

When technicians earn eight Bucks Back Points, they get a $15 VISA® gift card. There is no limit on the amount of rewards that can be earned during the promotion period. Final deadline for redemption is Dec. 30, 2010.

The consumer website, www.ATEPremiumOne.com, has complete program details, rules and regulations as well as valuable consumer product information on ATE PremiumOne Brake Products.