Response to The ATE Better Brakes With Bucks Back promotion is exceeding expectations with more shops signing up than previous promotions, the company reports.
This new sales promotion for ATE OE-engineered ATE PremiumOne® Brake Products offers cash rebates for consumers and cash incentives for professional service technicians who participate. The program runs through Nov. 30, 2010, in the U.S. market.
The ATE Better Brakes With Bucks Back promotion lets consumers get up to $50 cash back, after mail-in rebate, when they have ATE PremiumOne Brake Rotors and Pads installed on all four wheels. This promotion will also offer other rebates for ATE brake pad and rotor installations. The rebate will be awarded in the form of a VISA® gift card.
Participating shops will also be rewarded in ATE Better Brakes With Bucks Back promotion whenever they sell and install ATE PremiumOne Brake Rotors and Pads during the promotional period. Every ATE PremiumOne Rotor and every Pad set is worth one Bucks Back Point. When technicians earn eight Bucks Back Points, they get a $15 VISA® gift card.
There is no limit on the amount of rewards that can be earned during the promotion period. Final deadline for redemption is Dec. 30, 2010.
The ATE Better Brakes With Bucks Back promotion is limited to the ATE PremiumOne Brake Rotors and Pads and ATE Original European Brake Pads. The rotors and/or pads must be installed during the promotional period to qualify. Complete redemption details for the consumer rebate and cash rewards are available at www.ATEPremiumOne.com.
ATE PremiumOne Disc Brake Pads feature an application-matched, OE-engineered friction formulation that helps to restore original equipment performance, reduce wheel dusting and extend pad life, according to the company. The pads are designed with shims, slots and chamfered edges in order to match OE pad performance and reduce noise.
ATE PremiumOne Disc Brake Rotors feature a patented RotorLife® Elliptical Groove Wear Indicator, that provides a quick visual reference of rotor thickness and helps identify the need for replacement. The groove also disperses dirt and water and enhances the dissipation of heat and gases to reduce brake fade and extend pad life, the company states. In addition, every ATE PremiumOne Rotor is treated with MetaCote®, a protective coating that not only helps prevent rust and corrosion, but also provides a clean, attractive finish. The MetaCote also cuts installation time by eliminating the need to remove the protective oil coating typically found on most rotors.