Continental has been named as the official tire for Watkins Glen International Raceway.
“Watkins Glen is a world-class racing facility, and we are proud to be the official tire of this historic race track,” says marketing director Travis Roffler.
“As the title sponsor and official tire of the Continental Tire Sports Car Challenge, and expanding to the official tire of the Rolex series in 2011, Continental Tire has demonstrated our commitment to the Grand-Am Road Racing Series and the growth of the Continental brand in the U.S.,” he adds.
The June 6-7 Sports Car Challenge at Watkins Glen will be known as Continental Tire 150.
The company will have a year-long signage presence at each Watkins Glen event, covering all of the sanctioning bodies, according to Roffler.
The package also consists of promotional and VIP/hospitality opportunities at Grand-Am races; rotating public address announcements and large screen video displays; logo identification and brand recognition in selected pre-event promotional collateral; plus publicity pieces that could include tickets, brochures, direct mail, event posters, fan guides, race programs, press releases and the racetrack’s Internet site, he says.
For more information, visit www.conti-na.com and www.theglen.com.
