New Grand-Am racing tire commercial introduced by Continental

Jan. 1, 2020
Continental, the Official Tire of Grand-Am Road Racing, debuted a new commercial during the Speed Channel?s live coverage of the Jan. 27-30 Rolex 24 at Daytona International Speedway.
Continental, the Official Tire of Grand-Am Road Racing, debuted a new commercial during the Speed Channel’s live coverage of the Jan. 27-30 Rolex 24 at Daytona International Speedway.

The 30-second spot features Grand-Am competitors on Continental’s tires “flawlessly executing the curves and straightway in full racing trim.” It targets car enthusiasts “with a passion for the open road, racing and the adrenaline rush of performance.”

Produced by Mad Media of Oceanside, Calif., the entire sequence was filmed at VIR race track in Virginia during a tire test session.

“Continental Tire has an unwavering commitment to motorsports tire technology, and we're determined to remain a leading force in racing, technology and safety,” says Bill Caldwell, vice president of sales and marketing.

“Grand-Am racing is the country's preeminent sanctioning body in sports car racing, and we’re proud and honored to partner with them as the title sponsor of the 2011 Continental Tire Grand-Am Sports Car Challenge and as an official sponsor of the Grand-Am Rolex Sports Car Series,” Caldwell says.

The commercial will be aired on Speed during the circuit’s racing broadcasts throughout the year.

For more information, visit www.conti-online.com and www.grand- am.com.