Continental, the Official Tire of Grand-Am Road Racing, debuted
a new commercial during the Speed Channel’s live coverage of the
Jan. 27-30 Rolex 24 at Daytona International Speedway.
The 30-second spot features Grand-Am competitors on
Continental’s tires “flawlessly executing the curves and
straightway in full racing trim.” It targets car enthusiasts
“with a passion for the open road, racing and the adrenaline
rush of performance.”
Produced by Mad Media of Oceanside, Calif., the entire sequence
was filmed at VIR race track in Virginia during a tire test
session.
“Continental Tire has an unwavering commitment to motorsports
tire technology, and we're determined to remain a leading force
in racing, technology and safety,” says Bill Caldwell, vice
president of sales and marketing.
“Grand-Am racing is the country's preeminent sanctioning body in
sports car racing, and we’re proud and honored to partner with
them as the title sponsor of the 2011 Continental Tire Grand-Am
Sports Car Challenge and as an official sponsor of the Grand-Am
Rolex Sports Car Series,” Caldwell says.
The commercial will be aired on Speed during the circuit’s
racing broadcasts throughout the year.
For more information, visit www.conti-online.com and www.grand-
am.com.
