Yokohama: New tire belongs in separate 'Grand Performance' category

Marking one of the largest tire launches in company history, Yokohama’s new AVID ENVigor will be available in 69 sizes when it goes on sale in March.

The release offers drivers an “ideal blend of all season performance, low rolling resistance, smooth comfort and long treadlife,” according to Dan King, vice president of sales and marketing.

“ENVigor is unlike any product the industry has developed to-date,” says King, noting the tire “delivers collectively all the performance and environmental attributes in a single tire that a new category virtually had to be created for it: Grand Performance. It provides excellent traction and handling, enhanced comfort and treadlife – all while delivering remarkable gas mileage. It’s quite possibly the most complete tire ever created.”

The release features the firm’s proprietary Adaptive 3D sipes that help maintain water and winter traction; angled groove walls and circumferential grooves that resist hydroplaning; a tapered center rib and unibloc shoulder for stiffness; a six-pitch tread variation for reduced pattern noise; groove-in-groove technology for reduced uneven wear; and an all-new silica compound for excellent fuel efficiency, King says.

Designed for a broad range of vehicles – including entry-level and luxury coupes, sedans and SUVs – the ENVigor will replace Yokohama’s AVID H4s/V4s and W4 tires.

For more information, visit www.yokohamatire.com.