Yokohama’s new Avid ENVigor tire – billed as “the first tire to combine high performance, superior comfort, eco sensibilities and long treadlife” – will hit the market March 1 in 69 sizes for a wide variety of vehicle applications, making it one of the largest tire launches in the company’s history.
“ENVigor is a tire for almost everyone,” says Mark Chung, director of corporate strategy and planning.
“The ENVigor’s array of vehicle applications range from entry-level to luxury coupes and sedans,” he points out.
“It will fit pure high performance cars like the Mustang and 370Z, as well as high-end makes such as the Audi A3 and Lexus GS. Plus there are fitments for various SUVs and crossovers from OEMs such as Volkswagen, Toyota and Honda.”
The new release replaces the Avid H4s/V4s and W4.
“It is the first to collectively offer consumers superior traction and handling, enhanced comfort, treadlife and excellent gas mileage,” says Chung. “That’s why a new category – Grand Performance – was created for it,” he notes. “The ENVigor is a technical marvel.”
Made at Yokohama’s Salem, Va. plant, the tire comes in H-, V- and W-ratings.
It is engineered using proprietary Adaptive 3D sipes that help maintain water and winter traction; angled groove walls and circumferential grooves that resist hydroplaning; a tapered center rib and unibloc shoulder for stiffness; a six-pitch tread variation for reduced pattern noise; groove-in-groove technology for reduced uneven wear; and a new silica compound for fuel efficiency, according to Chung.
“ENVigor is reflective of Yokohama’s commitment to bring to the market products of highest technological innovations,” says Dan King, vice president of sales and marketing. “ENVigor is quite possibly the most complete performance tire ever created.”
For more information, visit www.yokohamatire.com.
