Axalta Coating Systems launches Rival economy commercial paint brand

Jan. 1, 2020
Axalta Coating Systems introduced a new single stage polyurethane enamel called Rival™, formulated to provide the right mix of price and value for the economy commercial transportation segment.
Axalta Coating Systems, formerly DuPont Performance Coatings, has introduced a new single stage polyurethane enamel called Rival™, formulated to provide just the right mix of price and value for the economy commercial transportation segment. Rival™ is ideal for dealers, independent shops, fleets and municipalities who want a costeffective finish that features good performance, good color capability, and good appearance at a maximum applied VOC of 3.5 or 2.8 lbs/gal. Designed using mixing toners from an advanced technology platform, Rival™ delivers good hiding with one cross-coat for most colors. The breadth of the Rival™ color offering includes solid and metallic colors to provide the ability to match thousands of commercial fleet color positions. Rival™ is compatible with other Axalta commercial finishes undercoats and offers a two-year warranty to AOQ-Commercial refinisher shops. “We have expanded our commercial finishes product line to give painters the flexibility to choose the best system needed for the job: from a premium quality ImronÒ finish to our newest economy segment offering, Rival™, there’s a system specifically designed to deliver the performance and value they’re looking for,” says Fran Cassidy, Axalta Coating Systems commercial segment manager. In addition to providing high-performance products to the commercial segment for more than 40 years, Axalta Coating Systems products have earned more commercial and OEM approvals than any other paint manufacturer.

For additional information, visit our website at www.pc.dupont.com or call 1.800.438.3876.

Axalta Coating Systems is a leading global provider of liquid and powder coatings to automotive OEM and Refinish, other transportation, general industrial and selected architectural and decorative customers. Top selling global liquid coating brands for the refinish sector are DuPont Refinish, Standox and Spies Hecker. Additional refinish products are available in selected markets. In the transportation sector, Imron is a leading liquid coating used by heavy-duty truck, rail, bus, fleet, trailer and body manufacturers, and marine and aircraft customers. In the general industrial market, Voltatex Energy Solutions serves the electrical industry with insulation systems for the manufacture of motors and transformers and NAP-GARDÒ powder coatings are a preferred solution for the oil and gas pipeline industry. The company’s leading architectural and decorative powder coatings include ALESTAÒ. The company manufactures at 35 plants, develops new products and technologies at seven global R&D locations and, at 42 locations around the world, educates customers with training courses to enhance their use of company products. With more than 11,000 employees and $4.3 billion in revenue, Axalta Coating Systems, formerly DuPont Performance Coatings, will continue to build on its experience with coatings that began in 1866.

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