Jiffy Lube presented Lyn Hughes from the American Heart Association with a $1 million check benefiting the Go Red For Women™ movement at the Jiffy Lube International 2008 Convention and Trade Show. More than 1,750 Jiffy Lube service centers participated in the Jiffy Lube Maintenance Partners for Life campaign, which raised awareness and funds for heart disease prevention.
Jiffy Lube Maintenance Partners for Life leverages the strong parallels between properly maintaining both heart health and vehicle health, and educates people on smart preventive maintenance for their bodies and vehicles. The campaign is the first-ever Jiffy Lube national cause campaign. “The generous support of our customers and the passion of our franchisees and their employees made it possible for us to present this check today to the American Heart Association,” says Lisa Carlson, global director of marketing for Jiffy Lube International. “Together, we’ve succeeded in meeting our fundraising goal, and we’re honored that we can contribute to important research and development toward wiping out this deadly disease.” The campaign raised funds through Maintenance Partners for Life savings books, which were given to customers in appreciation for a $3 donation to Go Red For Women. Many service centers raised additional funds by hosting local events and visiting local businesses in their communities. | 
