ACDelco's Helps Shops Grow Profits Using e-Commerce, e-Marketing
MARKETINGACDelco's Helps Shops
Grow Profits Using e-Commerce, e-MarketingDALLAS (Aug. 13, 2007) - The electronic landscape is continually evolving, with constantly changing technologies enabling new solutions. To help auto parts retailers stay current with the latest trends to succeed in the marketplace, ACDelco recently hosted its second annual e-Business Forum. "The Internet is changing our lives and the way we do business," says Stephen Sigg, ACDelco e-Business manager. "The forum reinforced our message that ACDelco is in e-business to help sell auto parts, not to sell systems. "A lot of people are out there just to sell software, and that's not what ACDelco is about," he adds. "We're looking at the Internet as a platform to help our customers sell more auto parts, and everything we do revolves around that goal."
"Summer Solstice" promotionAn example of ACDelco's e-promotions - and one more reason to subscribe to its WISE and WIP e-business tools - is its 2007 "Summer Solstice" program, which runs through Aug. 31. Registered customers are eligible to participate in this promotion, which rewards users for incremental purchases of ACDelco products. One lucky winner will drive away with the Grand Prize: a 2008 Pontiac Solstice.
Visit acdelcotechconnect.com for additional details. The event showcased ACDelco's comprehensive electronic business solutions under one roof and at one time. ACDelco warehouse distributors (WDs) and ACDelco personnel, along with a number of aftermarket system providers - including WHI (formerly Wrenchead), Activant, MechanicNet, and Mitchell 1 - met for this two-day conference, with a focus on e-commerce and e-marketing. In addition to showcasing e-business solutions, the forum offered insights on topics such as inventory planning, digital marketing, customer relationship marketing, electronic promotions, sales reporting tools, customizing data and updates on ACDelco's Web sites. To that end, ACDelco used the forum to announce several enhancements to its e-business offerings, all with the intent of helping to grow ACDelco's and its customers' mutual business: * ACDelco WISE Internet Parts (WIP) users now have product information links available to them. These links provide technical and other related information on several ACDelco product lines. ACDelco WIP users also now have related-parts information available to them in the ACDelco Air Conditioning line. These recommended and required parts listings help facilitate the repair process. * ACDelco Web Integrated Service Environment (WISE) and WIP users now have an e-Promotions Dashboard available to them. The dashboard tracks, in "real time," ACDelco and WD e-promotions, and provides users with their purchase history. Additionally, the e-promotions WD administration page allows ACDelco WDs to run their own e-promotions for ACDelco WISE and WIP users. * An Inventory Planning Guide is now available that helps determine what inventory fits each WD's individual business model. It is customized to each WD's market. * Town Hall / Cyber Caf
Visit acdelcotechconnect.com for additional details. The event showcased ACDelco's comprehensive electronic business solutions under one roof and at one time. ACDelco warehouse distributors (WDs) and ACDelco personnel, along with a number of aftermarket system providers - including WHI (formerly Wrenchead), Activant, MechanicNet, and Mitchell 1 - met for this two-day conference, with a focus on e-commerce and e-marketing. In addition to showcasing e-business solutions, the forum offered insights on topics such as inventory planning, digital marketing, customer relationship marketing, electronic promotions, sales reporting tools, customizing data and updates on ACDelco's Web sites. To that end, ACDelco used the forum to announce several enhancements to its e-business offerings, all with the intent of helping to grow ACDelco's and its customers' mutual business: * ACDelco WISE Internet Parts (WIP) users now have product information links available to them. These links provide technical and other related information on several ACDelco product lines. ACDelco WIP users also now have related-parts information available to them in the ACDelco Air Conditioning line. These recommended and required parts listings help facilitate the repair process. * ACDelco Web Integrated Service Environment (WISE) and WIP users now have an e-Promotions Dashboard available to them. The dashboard tracks, in "real time," ACDelco and WD e-promotions, and provides users with their purchase history. Additionally, the e-promotions WD administration page allows ACDelco WDs to run their own e-promotions for ACDelco WISE and WIP users. * An Inventory Planning Guide is now available that helps determine what inventory fits each WD's individual business model. It is customized to each WD's market. * Town Hall / Cyber Caf