Sherwin-Williams Automotive Finishes will hold its first 2011
A-Plus™ University "Winning the Keys" Estimating and
Profitability Workshop on May 4-5 at the Marriott Gateway
Airport Hotel in Atlanta.
Designed to meet the challenges collision repair facilities
face in today’s economic climate, participants in the
Sherwin-Williams “Winning the Keys” workshop will
learn how to close more sales and increase business at the
front end of the body shop, the company said. The program is targeted at
collision repair facility owners, managers, estimators and
customer service representatives who are interested in
improving their closing ratio and creating loyal
customers.
Built by leading collision repair industry professionals,
“Winning the Keys” focuses on three critical profit areas of
importance to a successful collision facility: customer
service, selling skills and estimating. In particular, the
course curriculum focuses on achieving service excellence and
estimating solutions for profit.
“With these concepts in mind, attendees will learn how to
implement proven sales techniques that have been custom-
tailored to the collision repair industry and designed to
improve the effectiveness of their selling skills during the
estimating process,” says Troy Neuerburg, marketing business
services manager for Sherwin-Williams Automotive Finishes.
“Each attendee will leave the workshop with the detailed
information and tools necessary to immediately write and
negotiate more profitable estimates.”
The workshop also provides attendees the opportunity to share
best practices with their industry peers throughout the two-
day learning session. Breakfast and lunch will be provided
each day, with a group dinner scheduled for the first
evening.
To register online for the A-Plus University “Winning the
Keys” workshop, go to www.sherwin-
automotive.com. For more information on the A-Plus
Network, call (216) 332-8580.
